Serial 1 stands out because it carries something most e-bikes lack: identity.
Every line, component and geometric decision reflects Harley-Davidson’s engineering philosophy.
Serial 1 – Electric Performance Bicycles
Heritage-built engineering. Modern electric mobility. A category of its own.
The Essence of Serial 1
Why Serial 1 Matters
- A true premium e-bike with Harley-Davidson engineering DNA
- Exceptionally stable and comfortable to ride
- Minimalistic, timeless design
- Strong appeal among commuters and professionals
- A standout in a crowded market lacking authenticity
- High perceived value for premium retail and dealer networks
Engineering & Design
Serial 1 is defined by engineering, not trends:
- Gates carbon belt drive
- Low maintenance
- Centralized mass distribution
- Silent and intuitive behavior
- Premium materials and refined build quality
How DMG Supports Serial 1
DMG supports Serial 1 with:
- EU logistics management
- Benelux dealer & partner structure
- Brand relaunch strategy
- Positioning & narrative development
- Stock handling, inspection & preparation
- Experience events and press/demo coordination
- Advisory on pricing, segmentation & roll-out timing
Serial 1 in the Benelux Market
The Benelux region is bicycle-dominant but premium-focused riders want stability, design integrity and longevity.
Serial 1 matches rising demand for clean, reliable, high-end mobility.
Visual Identity Suggestions
- Dark urban backgrounds
- Premium, clean photography
- Close-ups of frame geometry and details
- Riders in motion
- Minimalistic lifestyle imagery
